New Sounds New Styles Magazine
New Sounds New Styles was a monthly music, art and fashion magazine first published in the UK in July 1981, and covering the New Romantics movement and clubbing scene.
It lasted 13 issues and ended July 1982.
In the latter days of 1980 the Production Editor of Smash Hits, Kasper De Graaf, pitched an idea to EMAP, the publisher of Smash Hits, for a new magazine focusing on the music and style culture that was emerging in the Pubs and Clubs across the country.
EMAP agreed and in March 1981 they published a 64-page pilot issue titled New Sounds New Styles. This new magazine came hard on the heels of The Face and i-D, two independently financed path finders in this yet unfamiliar post-teen market for magazines that discuss more than music alone. New Sounds New Styles was designed to test the potential of the New Romantics fashion and clubbing scene in the very spring when it was taking off with explosive force.
Although shortlived New Sounds New Style Magazine proved to be an exciting vechicle for Garrett's experimental graphic style. Allowed a free hand, Garrett introduced a new format for the magazine, using witty graphic puns and devices for the young
style-conscious market.
EMAP eventually closed the magazine due to what they felt was poor sales of about 50,000 per month (compaired to 500,000 copies each 2 weeks for Smash Hits). EMAP eventually went for the mid-teen girls market with the successful Just Seventeen Magazine.
Thank you to Kasper De Graaf for his help in compiling this page and for providing some of the issues.
Credits:
Below are the Personnel listed over the complete run of the magazine
Editor - Kasper De Graaf
Assistant Editor - Plaxy Exton
Features Editor - Robert Elms
Visual Structuring / Design Director / Decor: Malcm Garrett (Assorted iMaGes)
Editorial Team:
Robert Elms (Avant)
Laura Hardy
Dave Rimmer
Peter Silverton
Visual Assitance / Decoration Squad:
Stephen Appleby
Roger Cleghorn
Joe Ewart
Keith Breeden
Jakki Hancock
Amanda Isaac
Art Editor - Joanna Paradise
Advert Manager - Rod Sopp
Advertisment - Adie Hegarty
Publisher - Peter Strong
Circulation - EMAP
Published - EMAP Publications Ltd
Printed - East Midland Litho Printers
ISSN - 0262 5598
Issue 0 - Spring (March) 1981
Pilot Issue
Free Spandau Ballet Poster
Cover By - (Unknown)
Price - 65p
Pages - 36
Front Cover - Steve Strange
Interviews and Features:
Tanzschau
Steve Strange
Rhythmic Roots - From Bowie To The New
Funk Featuring:
-
Kraftwerk
-
Brian Eno
-
David Bowie
-
Roxy Music
Designs For Living
Spandau BAllet
Nightclubbing - Blitz Club
Me, Sir
Duran Duran
Ultravox
I-D = Style
Frustrated Ballerinas
Visage
Do Not Have Can You Help
Issue 2 - August 1981
Free Duran Duran and Grace Jones Poster
Cover By - Brian Griffin
Price - 65p
Pages - 40
Front Cover - Andy Polara
Interviews and Features:
The Latin Groove
London Suit Style 81'
Blue Rondo A La Turic
Depeche Mode
Sly And Robbie
Havana Let's Go
Foot Fashion 81'
Kraftwerk Data
Rockats
Shoe Lines
Do Not Have Can You Help
Cover By - Fin Costello
Poster 1 - Brian Griffin
Poster 2 - Geoff Howes
Price - 65p
Pages - 40
Front Cover - Midge Ure (Ultravox)
Back Cover - Gary Numan and Ultravox
Interviews and Features:
Q - What Is Style
Nightclubbing - Groovy Cellar (Planets)
Heaven 17
Harry Cool - Who Sstole Spandau Masterplan
Rapping Yarns
Teardrop Explodes
John Chatters
New Sounds with
-
Tik Tok
-
Multivizion
Pete Shelley
Gallery - Derek Ridgers
Bauhaus - The Band And The Movement
Ultravox
Pete Burns
Fashion Eye
Mick Khan - Japan
Issue 6 - December 1981
Free Spandau Ballet and Landscape Poster
Cover By - (Unknown)
Price - 65p
Pages - 40
Front Cover - Grace Jones
Interviews and Features:
Simple Minds
Anthony Price
Fashion
Gallery
Q: What Was 1981
Landscape
Perry Haines
The Slits
Fashion Shows
Now Sounds
Laurie Anderson
Fun Boy Three
Avant
Brian Griffin
Do Not Have Can You Help
Issue 8 - February 1982
Free Harcut 100 and Dexy's Midnight Runners Poster
Cover By - (Unknown)
Price - 65p
Pages - 40
Front Cover - Siouxsie
Interviews and Features:
Siouxsie
PX
JAmes Brown
Orchestral Manoeuvres
Lydia Lunch
Now Sounds
Soft Cell
Avant
Gallery
At Home: Cristina
Do Not Have Can You Help
Issue 10 - April 1982
(Phase 2 - Issue B)
Cover By - Penny Charrington
Back Cover By - Mark LeBon
Price - 75p
Pages - 64
Front Cover - Heaven 17
Back Cover - Mikey (Culture Club)
Interviews and Features:
Heaven 17
Featuring Clothes:
-
Offcuts
-
Melissa Caplin
-
Look! April
-
Johnsons
-
Asa Skold
Featuring Music:
-
Playlist
-
Soundtract
-
Theatre Of Hate
-
The Compact Organisation
-
Ippu Do
-
Leisure Process
-
The B52's
-
The dBs: Part Two
-
Holger Czukay
Featuring Style:
-
Steve Norman at Home
-
Scheherazade and the Cowboy
-
Harry Cool's Who's Who
-
The Harry Cool Game
-
Gallery - Paul Edmond
-
Nightclubbing
-
Maasai Dance Company
Schouwburg:
-
Films / Videos / Exchibitions
-
Mayakovsky
Avant:
-
Elms on Bowie
-
Obituaries: Thelonius Monk /
Lee Strasberg -
Gurdian Angels
-
Collusion
-
Tony Benn Funk force
-
Wynton Marsalis
Issue 12 - June 1982
(Pop Number 1)
Cover By - Jamie Morgan
Back Cover By - Jamie Morgan
Price - 75p
Pages - 64
Front Cover - Jim Kerr (Simple Minds)
Back Cover - Harlequin
Interviews and Features:
Jim Kerr (Simple Minds)
Featuring Clothes:
-
Offcuts
-
Demob
-
Swimwear
-
Paul Shriek
Featuring Music:
-
Yazoo
-
Robert Wyatt
-
Dollar
-
23 Skidoo
-
Pride
-
Sandie Shaw
Featuring Style:
-
Steve Jansen: Photographer
-
Lenny Henry
-
La Visage Parisien
-
Countrymen
-
Warhol
-
The Pope
-
Berlin
-
Pop / Art
Schouwburg:
-
Films / Videos / Exchibitions
-
Pennies From Heaven
Avant:
-
Elms on Pop
-
The Firm's Finest Hour
-
Dear Heart
-
Dinny Hall
-
John Carpenter
Cover By - Paul Edmond
Price - 65p
Pages - 40
Front Cover - Ya Ya (Martin Degville and
Jane Farrimond)
Back Cover - Seago
Interviews and Features:
Mulligan (Fashion) - Painting David Bowie
The Ya Ya (Out) Rage
Funk
Spandau Ballet On Broadway
Together They Shine - Lynx
Nightclubbing with
-
Cagneys (Liverpool)
-
Club for Heroes (London)
-
Le Beat Route (London)
Hair with
-
Mary Lou Green
-
John 'Ollie' O'Donnell
-
Antenna (Simon Forbes)
-
Smile (Keith and Leslie)
The Creaole Kid (August Darnell)
Michael Zilkha Of Ze Record Label
Cover By - Rolph Gobits
Back Cover By - Sketches Stephen Linard
Poster 1 - August Darnell (Kid Creole)
by Larry Williams
Poster 2 - Belle Stars by Gerard Mankowitz
Price - 65p
Pages - 40
Front Cover - Biddie 'n' Eve
Back Cover - Emigre Collection
Interviews and Features:
B-Movie
Seaside 1 - Sea, Sand and Style
Steve Strange In New York
Big Shots At The Bar
The Belle Stars
Soft Cell
Exile Style - Stephen Linard
Bryan Ferry
Biddie 'n' Eve
New Sounds
Sounds And Styles Of Brixton
Gallery - Jill Furmanovsky
Seaside II - Bank Holiday Fun
Issue 5 - November 1981
Free Soft Cell and Siouxsie and Budgie Poster
Cover By - (Unknown)
Price - 65p
Pages - 40
Front Cover - Simon Le Bon (Duran Duran)
Interviews and Features:
Khan and Bell
Duran Duran
Shock
So You Want To Be A Dancer
New sounds
Harry Cool
The Jackson / ABC
Japan
Son Of A Pop Group
Nightclubbing
Kipper Kipper Kipper
Q: What Is Entertainment?
Fashion Show: Axiom
Richard Burgees
Coming Soon
Issue 7 - January 1982
Free Japan and Steve Strange Poster
Cover By - (Unknown)
Price - 65p
Pages - 36
Interviews and Features:
Culture Club
Nightclubbing
Toyah
Vic Godard
Now Sounds
Vague Designs
The Stray Cats
Buskers
David Byrne
Avant
Eddy Grant
Do Not Have Can You Help
Cover By - Ian McKell
Back Cover By - Koto Bolofo
Price - 75p
Pages - 60
Front Cover - Dave Gahan (Depeche Mode)
Back Cover - Linda Millard
Interviews and Features:
Depeche Mode
Featuring Clothes:
-
Offcuts
-
Olto Fashions - Notingham
-
Look! March
-
Jewellery - Judy Blame
-
These Are Cuts
Featuring Music:
-
Playlist
-
Soundtract
-
UB40
-
Afrikan Star
-
The Decorators
-
Genevieve Takats
-
Buzzz
-
The dBs
Featuring Style:
-
Harry Cool
-
Gallery - Ian McKell
-
Man Machine Art
-
Nightstyle in Edinburgh
-
Peter Goodwin At Home
Schouwburg:
-
Films / Videos / Exchibitions
-
Culture Co-efficient
Avant:
-
Elms on Jazz
-
Film Posters
-
New York: Break Dancing and Zulu Nation
Cover By - Pannt Charrington
Back Cover By - Malcm Garrett
Price - 75
Pages - 64
Front Cover - Gary Kemp
(Spandau Ballet)
Back Cover - The Art Of Parking
Cadillac with Jamie
Interviews and Features:
Gary Kemp (Spandau Ballet)
Featuring Clothes:
-
Offcuts
-
The Foundry
-
Dressing Down, Getting Out
Featuring Music:
-
Thompson Twins
-
African Pop
-
Pigbag
-
The Associates
-
Peter Ogi
-
Flight One Nine
-
Teo Teo
-
Vangelis
-
Wide Boy Awake
-
Haysi Fantayzee
-
Bow Wow wow
-
Weapon Of Peace
-
Rational Approach
Featuring Style:
-
Gallery: Koto Bolofo
-
Wilde Night
-
Look! Bananarama
-
Antenna
Schouwburg:
-
Peter Phillips
Avant:
-
Elms On Brando
-
Brother D
-
James Bond
-
The Kray Twins
Cover By - Andy Earl
Price - 75p
Pages - 64
Front Cover - Simon Le Bon (Duran Duran)
Interviews and Features:
Duran Duran
Featuring Clothes:
-
Offcuts
-
Tin Tin
-
Simon Withers
-
Gary Alston
-
Shades
-
Indian summer / Arabian Nights
Featuring Music:
-
David Essex
-
ABC
-
Quincy Jones
-
Thomas Dolby
-
L Howard Hughes
-
clock DVA
-
Ravishing Beauties
Featuring Style:
-
Berlin
-
Wendy Wattage
-
Nightclubbing - Manchester
-
Blade Runner
-
Hammer Horrors
-
Nightclubbing - New York
-
Alex Higgins: People's Champ
Schouwburg:
-
Films / Exchibitions
Avant:
-
Elms on Stony Browder Jnr
-
Mad Maxx III
-
Empire Bikes
-
In / Out
-
Snow Queen
-
Bacharach and David
Free Stuff
Throughout the magazines history they gave various items away. Below are examples of the stuff given away.
Issue 0 - Spring 1981 - Pilot Issue
Spandau Ballet Poster
This issue of New Sounds New Styles Magazine gave it's readers a Free Spandau Ballet Poster measuring 34" x 22"
Do Not Have Can You Help
Issue 1 - July 1981
David Bowie Poster
This issue of New Sounds New Styles Magazine gave it's readers a Free David Bowie and Linx Poster measuring 34" x 22"
Do Not Have Can You Help
Linx Poster
Issue 2 - August 1981
Duran Duran Poster
This issue of New Sounds New Styles Magazine gave it's readers a Free Duran Duran and Grace Jones Poster measuring 34" x 22"
Do Not Have Can You Help
Grace Jones Poster
Issue 3 - September 1981
Kid Creole Poster
This issue of New Sounds New Styles Magazine gave it's readers a Free Kid Creole and Belle Stars Poster measuring 34" x 22"
Do You Have A Better Scan
Belle Stars Poster
Issue 4 - October 1981
Ultravox Poster
This issue of New Sounds New Styles Magazine gave it's readers a Free Ultravox and Gary Numan Poster measuring 34" x 22"
Do Not Have Can You Help
Gary Numan Poster
Issue 5 - November 1981
Soft Cell Poster
This issue of New Sounds New Styles Magazine gave it's readers a Free Soft Cell and Siouxsie and Budgie Poster measuring 34" x 22"
Do Not Have Can You Help
Siouxsie and Budgie Poster
Issue 6 - December 1981
Spandau Ballet Poster
This issue of New Sounds New Styles Magazine gave it's readers a Free Spandau Ballet and Landscape Poster measuring 34" x 22"
Do Not Have Can You Help
Landscape Poster
Japan Poster
Issue 7 - January 1982
This issue of New Sounds New Styles Magazine gave it's readers a Free Japan and Steve Strange Poster measuring 34" x 22"
Do Not Have Can You Help
Steve Strange Poster
Haircut 100 Poster
Issue 8 - February 1982
Free Harcut 100 and Dexy's Midnight Runners Poster
This issue of New Sounds New Styles Magazine gave it's readers a Free Haircut 100 and Dexys Midnight Runners Poster measuring 34" x 22"
Do Not Have Can You Help
Dexys Midnight Runners Poster
Picture sleeve Front
Disc - Side 1
Issue 9 - March 1982
(Phase 2 - Issue A)
Free Flexi Disc - See Below
This Issue gave it's readers a Free Double Sided Flexi Disc
It also provided rthe Make Your Own Fold-Out Picture Sleeve
Side A:
Pete Shelley
Qu'est-Ce Que C'est Que Ca
Side B
Animal Magnet
Amor (nsnS Mix)
Credits:
Label - New Sounds New Styles
Format - 33 ⅓ RPM Yellow Disc
Released - 1982
Manufactured By - Lyntone LYN10952/3
Do Not Have Can You Help
Picture Sleeve Back
Disc - Side 2
Pete Shelley - Qu'est-Ce Que C'est Que Ca
Animal Magnet - Amor (nsnS Mix)
Interview
One of the editors of New Sounds New Styles Kasper de Graaf has written a fascinating insight into the magazine on why it came about and why it also stopped. Click the link below to take you to the Blog where you can read all about New Sounds New Styles.