New Sounds New Styles Magazine

New Sounds New Styles was a monthly music, art and fashion magazine first published in the UK in July 1981, and covering the New Romantics movement and clubbing scene.

It lasted 13 issues and ended July 1982.

 

In the latter days of 1980 the Production Editor of Smash Hits, Kasper De Graaf, pitched an idea to EMAP, the publisher of Smash Hits, for a new magazine focusing on the music and style culture that was emerging in the Pubs and Clubs across the country.

 

  EMAP agreed and in March 1981 they published a 64-page pilot issue titled New Sounds New Styles. This new magazine came hard on the heels of The Face and i-D, two independently financed path finders in this yet unfamiliar post-teen market for magazines that discuss more than music alone. New Sounds New Styles was designed to test the potential of the New Romantics fashion and clubbing scene in the very spring when it was taking off with explosive force.

 

Although shortlived New Sounds New Style Magazine proved to be an exciting vechicle for Garrett's experimental graphic style. Allowed a free hand, Garrett introduced a new format for the magazine, using witty graphic puns and devices for the young

style-conscious market.

 

EMAP eventually closed the magazine due to what they felt was poor sales of about 50,000 per month (compaired to 500,000 copies each 2 weeks for Smash Hits).  EMAP eventually went for the mid-teen girls market with the successful Just Seventeen Magazine.

 

Thank you to Kasper De Graaf for his help in compiling this page and for providing some of the issues.

Credits:

Below are the Personnel listed over the complete run of the magazine

 

Editor - Kasper De Graaf

Assistant Editor - Plaxy Exton

Features Editor - Robert Elms

 

Visual Structuring / Design Director / Decor:  Malcm Garrett (Assorted iMaGes)

 

Editorial Team:

Robert Elms (Avant)

Laura Hardy

Dave Rimmer

Peter Silverton

 

Visual Assitance / Decoration Squad:

Stephen Appleby

Roger Cleghorn

Joe Ewart

Keith Breeden

Jakki Hancock

Amanda Isaac

 

Art Editor - Joanna Paradise

Advert Manager - Rod Sopp

Advertisment - Adie Hegarty

Publisher - Peter Strong

 

Circulation - EMAP

Published - EMAP Publications Ltd

Printed - East Midland Litho Printers

 

ISSN - 0262 5598 

Issue 0 - Spring (March) 1981

Pilot Issue

 

Free Spandau Ballet Poster

Cover  By - (Unknown)

Price - 65p

Pages - 36

 

Front Cover - Steve Strange

 

Interviews and Features:

Tanzschau

Steve Strange

Rhythmic Roots - From Bowie To The New

                                Funk Featuring:

  • Kraftwerk

  • Brian Eno

  • David Bowie

  • Roxy Music

Designs For Living

Spandau BAllet

Nightclubbing - Blitz Club

Me, Sir

Duran Duran

Ultravox

I-D = Style

Frustrated Ballerinas

Visage

 

Do Not Have Can You Help

Issue 2 - August 1981

 

Free Duran Duran and Grace Jones Poster

Cover  By - Brian Griffin

Price - 65p

Pages - 40

 

Front Cover - Andy Polara

 

Interviews and Features:

The Latin Groove

London Suit Style 81'

Blue Rondo A La Turic

Depeche Mode

Sly And Robbie

Havana Let's Go

Foot Fashion 81'

Kraftwerk Data

Rockats

Shoe Lines

 

Do Not Have Can You Help

Issue 4 - October 1981

 

Free Poster - Ultravox and Gary Numan

Cover  By - Fin Costello

Poster 1 - Brian Griffin

Poster 2 - Geoff Howes

Price - 65p

Pages - 40

 

Front Cover - Midge Ure (Ultravox)

Back Cover - Gary Numan and Ultravox

 

Interviews and Features:

Q - What Is Style

Nightclubbing - Groovy Cellar (Planets)

Heaven 17

Harry Cool - Who Sstole Spandau Masterplan

Rapping Yarns

Teardrop Explodes

John Chatters

New Sounds with

  • Tik Tok

  • Multivizion

Pete Shelley

Gallery - Derek Ridgers

Bauhaus - The Band And The Movement

Ultravox

Pete Burns

Fashion Eye

Mick Khan - Japan

 

 

Issue 6 - December 1981

 

Free Spandau Ballet and Landscape Poster

Cover  By - (Unknown)

Price - 65p

Pages - 40

 

Front Cover - Grace Jones

 

Interviews and Features:

Simple Minds

Anthony Price

Fashion

Gallery

Q: What Was 1981

Landscape

Perry Haines

The Slits

Fashion Shows

Now Sounds

Laurie Anderson

Fun Boy Three

Avant

Brian Griffin

 

Do Not Have Can You Help

Issue 8 - February 1982

 

Free Harcut 100 and Dexy's Midnight Runners Poster

 

Cover  By - (Unknown)

Price - 65p

Pages - 40

 

Front Cover - Siouxsie

 

Interviews and Features:

Siouxsie

PX

JAmes Brown

Orchestral Manoeuvres

Lydia Lunch

Now Sounds

Soft Cell

Avant

Gallery

At Home: Cristina

 

Do Not Have Can You Help

Issue 10 - April 1982

(Phase 2 - Issue B)

Cover  By - Penny Charrington

Back Cover By - Mark LeBon

Price - 75p

Pages - 64

 

Front Cover - Heaven 17

Back Cover - Mikey (Culture Club)

 

Interviews and Features:

Heaven 17

Featuring Clothes:

  • Offcuts

  • Melissa Caplin

  • Look! April

  • Johnsons

  • Asa Skold

Featuring Music:

  • Playlist

  • Soundtract

  • Theatre Of Hate

  • The Compact Organisation

  • Ippu Do

  • Leisure Process

  • The B52's

  • The dBs: Part Two

  • Holger Czukay

Featuring Style:

  • Steve Norman at Home

  • Scheherazade and the Cowboy

  • Harry Cool's Who's Who

  • The Harry Cool Game

  • Gallery - Paul Edmond

  • Nightclubbing

  • Maasai Dance Company

Schouwburg:

  • Films / Videos / Exchibitions

  • Mayakovsky

Avant:

  • Elms on Bowie

  • Obituaries: Thelonius Monk /
    Lee Strasberg

  • Gurdian Angels

  • Collusion

  • Tony Benn Funk force

  • Wynton Marsalis

 

 

Issue 12 - June 1982

(Pop Number 1)

Cover  By - Jamie Morgan

Back Cover By - Jamie Morgan

Price - 75p

Pages - 64

 

Front Cover - Jim Kerr (Simple Minds)

Back Cover - Harlequin

 

Interviews and Features:

Jim Kerr (Simple Minds)
 

Featuring Clothes:

  • Offcuts

  • Demob

  • Swimwear

  • Paul Shriek
     

Featuring Music:

  • Yazoo

  • Robert Wyatt

  • Dollar

  • 23 Skidoo

  • Pride

  • Sandie Shaw
     

Featuring Style:

  • Steve Jansen: Photographer

  • Lenny Henry

  • La Visage Parisien

  • Countrymen

  • Warhol

  • The Pope

  • Berlin

  • Pop / Art
     

Schouwburg:

  • Films / Videos / Exchibitions

  • Pennies From Heaven
     

Avant:

  • Elms on Pop

  • The Firm's Finest Hour

  • Dear Heart

  • Dinny Hall

  • John Carpenter

 

Issue 1 - July 1981

 

Free David Bowie and Linx Poster

Cover  By - Paul Edmond

Price - 65p

Pages - 40

 

Front Cover - Ya Ya (Martin Degville and

                        Jane Farrimond)

Back Cover - Seago

 

Interviews and Features:

Mulligan (Fashion) - Painting David Bowie

The Ya Ya (Out) Rage

Funk

Spandau Ballet On Broadway

Together They Shine - Lynx

 

Nightclubbing with

  • Cagneys (Liverpool)

  • Club for Heroes (London)

  • Le Beat Route (London)

 

Hair with

  • Mary Lou Green

  • John 'Ollie' O'Donnell

  • Antenna (Simon Forbes)

  • Smile (Keith and Leslie)
     

The Creaole Kid (August Darnell)

Michael Zilkha Of Ze Record Label

 

 

 

Issue 3 - September 1981

 

Free - Poster Kid Creole and Belle Stars

Cover  By - Rolph Gobits

Back Cover By - Sketches Stephen Linard

Poster 1 - August Darnell (Kid Creole)

                        by Larry Williams

Poster 2 - Belle Stars by Gerard Mankowitz

Price - 65p

Pages - 40

 

Front Cover - Biddie 'n' Eve

Back Cover - Emigre Collection

 

Interviews and Features:

B-Movie

Seaside 1 - Sea, Sand and Style

Steve Strange In New York

Big Shots At The Bar

The Belle Stars

Soft Cell

Exile Style - Stephen Linard

Bryan Ferry

Biddie 'n' Eve

New Sounds

Sounds And Styles Of Brixton

Gallery - Jill Furmanovsky

Seaside II - Bank Holiday Fun

 

 

Issue 5 - November 1981

 

Free Soft Cell and Siouxsie and Budgie Poster

 

Cover  By - (Unknown) 

Price - 65p

Pages - 40

 

Front Cover - Simon Le Bon (Duran Duran)

 

Interviews and Features:

Khan and Bell

Duran Duran

Shock

So You Want To Be A Dancer

New sounds

Harry Cool

The Jackson / ABC

Japan

Son Of A Pop Group

Nightclubbing

Kipper Kipper Kipper

Q: What Is Entertainment?

Fashion Show: Axiom

Richard Burgees

 

Coming Soon

Issue 7 - January 1982

 

Free Japan and Steve Strange Poster

 

Cover  By - (Unknown)

Price - 65p

Pages - 36

 

Interviews and Features:

Culture Club

Nightclubbing

Toyah

Vic Godard

Now Sounds

Vague Designs

The Stray Cats

Buskers

David Byrne

Avant

Eddy Grant

 

Do Not Have Can You Help

Issue 9 - March 1982

(Phase 2 - Issue A)

 

Free Flexi Disc - See Below

Cover  By - Ian McKell

Back Cover By - Koto Bolofo

Price - 75p

Pages - 60

 

Front Cover - Dave Gahan (Depeche Mode)

Back Cover - Linda Millard

 

Interviews and Features:

Depeche Mode

Featuring Clothes:

  • Offcuts

  • Olto Fashions - Notingham

  • Look! March

  • Jewellery  - Judy Blame

  • These Are Cuts

Featuring Music:

  • Playlist

  • Soundtract

  • UB40

  • Afrikan Star

  • The Decorators

  • Genevieve Takats

  • Buzzz

  • The dBs

Featuring Style:

  • Harry Cool

  • Gallery - Ian McKell

  • Man Machine Art

  • Nightstyle in Edinburgh

  • Peter Goodwin At Home

Schouwburg:

  • Films / Videos / Exchibitions

  • Culture Co-efficient

Avant:

  • Elms on Jazz

  • Film Posters

  • New York: Break Dancing and Zulu Nation

 

 

Issue 11 - May 1982

(Phase 2 - Issue C)

 

Cover  By - Pannt Charrington

Back Cover By - Malcm Garrett

Price - 75

Pages - 64

 

Front Cover - Gary Kemp

                         (Spandau Ballet)

Back Cover - The Art Of Parking

                         Cadillac with Jamie

 

Interviews and Features:

Gary Kemp (Spandau Ballet)

Featuring Clothes:

  • Offcuts

  • The Foundry

  • Dressing Down, Getting Out

 

Featuring Music:

  • Thompson Twins

  • African Pop

  • Pigbag

  • The Associates

  • Peter Ogi

  • Flight One Nine

  • Teo Teo

  • Vangelis

  • Wide Boy Awake

  • Haysi Fantayzee

  • Bow Wow wow

  • Weapon Of Peace

  • Rational Approach

 

Featuring Style:

  • Gallery: Koto Bolofo

  • Wilde Night

  • Look! Bananarama

  • Antenna

 

Schouwburg:

  • Peter Phillips

 

Avant:

  • Elms On Brando

  • Brother D

  • James Bond

  • The Kray Twins

 

 

Cover  By - Andy Earl

Price - 75p

Pages - 64

 

Front Cover - Simon Le Bon (Duran Duran)

 

Interviews and Features:

Duran Duran
 

Featuring Clothes:

  • Offcuts

  • Tin Tin

  • Simon Withers

  • Gary Alston

  • Shades

  • Indian summer / Arabian Nights
     

Featuring Music:

  • David Essex

  • ABC

  • Quincy Jones

  • Thomas Dolby

  • L Howard Hughes

  • clock DVA

  • Ravishing Beauties
     

Featuring Style:

  • Berlin

  • Wendy Wattage

  • Nightclubbing - Manchester

  • Blade Runner

  • Hammer Horrors

  • Nightclubbing - New York

  • Alex Higgins: People's Champ
     

Schouwburg:

  • Films / Exchibitions
     

Avant:

  • Elms on Stony Browder Jnr

  • Mad Maxx III

  • Empire Bikes

  • In / Out

  • Snow Queen

  • Bacharach and David

 

 

Free Stuff

Throughout the magazines history they gave various items away.  Below are examples of the stuff given away.

Issue 0 - Spring 1981 - Pilot Issue

Spandau Ballet Poster

This issue of New Sounds New Styles Magazine gave it's readers a Free Spandau Ballet Poster measuring 34" x 22"

 

Do Not Have Can You Help

Issue 1 - July 1981

David Bowie Poster

This issue of New Sounds New Styles Magazine gave it's readers a Free David Bowie and Linx Poster measuring 34" x 22"

 

Do Not Have Can You Help

Linx Poster

Issue 2 - August 1981

Duran Duran Poster

This issue of New Sounds New Styles Magazine gave it's readers a Free Duran Duran and Grace Jones Poster measuring 34" x 22"

 

Do Not Have Can You Help

Grace Jones Poster

Issue 3 - September 1981

Kid Creole Poster

This issue of New Sounds New Styles Magazine gave it's readers a Free Kid Creole and Belle Stars Poster measuring 34" x 22"

 

Do You Have A Better Scan

Belle Stars Poster

Issue 4 - October 1981

Ultravox Poster

This issue of New Sounds New Styles Magazine gave it's readers a Free Ultravox and Gary Numan Poster measuring 34" x 22"

 

Do Not Have Can You Help

Gary Numan Poster

Issue 5 - November 1981

 

Soft Cell Poster

This issue of New Sounds New Styles Magazine gave it's readers a Free Soft Cell and Siouxsie and Budgie Poster measuring 34" x 22"

 

Do Not Have Can You Help

Siouxsie and Budgie Poster

Issue 6 - December 1981

Spandau Ballet Poster

This issue of New Sounds New Styles Magazine gave it's readers a Free Spandau Ballet and Landscape Poster measuring 34" x 22"

 

Do Not Have Can You Help

Landscape Poster

Japan Poster

Issue 7 - January 1982

 

This issue of New Sounds New Styles Magazine gave it's readers a Free Japan and Steve Strange Poster measuring 34" x 22"

 

Do Not Have Can You Help

Steve Strange Poster

Haircut 100 Poster

Issue 8 - February 1982

 

Free Harcut 100 and Dexy's Midnight Runners Poster

 

This issue of New Sounds New Styles Magazine gave it's readers a Free Haircut 100 and Dexys Midnight Runners Poster measuring 34" x 22"

 

Do Not Have Can You Help

Dexys Midnight Runners Poster

Picture sleeve Front

Disc - Side 1

Issue 9 - March 1982

(Phase 2 - Issue A)

 

Free Flexi Disc - See Below

This Issue gave it's readers a Free Double Sided Flexi Disc

 

It also provided rthe Make Your Own Fold-Out Picture Sleeve

 

Side A:

Pete Shelley

Qu'est-Ce Que C'est Que Ca

 

Side B

Animal Magnet

Amor (nsnS Mix)

 

Credits:

Label - New Sounds New Styles

Format - 33   RPM Yellow Disc

Released - 1982

Manufactured By - Lyntone LYN10952/3

 

Do Not Have Can You Help

Picture Sleeve Back

Disc - Side 2

Pete Shelley - Qu'est-Ce Que C'est Que Ca

Animal Magnet - Amor (nsnS Mix)

Interview

One of the editors of New Sounds New Styles Kasper de Graaf has written a fascinating insight into the magazine on why it came about and why it also stopped.  Click the link below to take you to the Blog where you can read all about New Sounds New Styles.

 

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